Launch

Fashion and lifestyle brand STEL launches under Creative Director, Astrid Andersen.

Marking Andersen’s next chapter post her eponymous brand, Astrid Andersen, the launch will export Andersen’s 2.0 design ideology of empowered, inclusive design, globally. This is tailoring you can skate in, denim you can dance in, shirting you can travel in.

STEL articulates a unique modular style, focused on Andersen’s vision of collectible foundational structures, delivered through an inspired lens of design, art and architecture - particularly of an industrial nature - and combined with Andersen’s Scandinavian heritage and lifestyle. The label represents a ‘2.0’ versioning in Andersen’s design arc, launching nearly 15 years post her namesake label and predicated on versatile and inclusive design, a seductively comfy yet sexy expression and exceptional quality through unexpected materials, artful attention to detail and mindful pricing.

STELs key categories focus on fresh takes across Denim, Tailoring and Outerwear, with wearability and feeling at ease in every item as the stronghold premises of the brand. Collection 01 offers fresh silhouettes across shirts and blouses, engineered with precise tailoring and finished with thoughtful details like the Boxy Short-Sleeved Poplin Shirt, featuring unique curved hem for a flattering fit and the Double-Layered Shirt, crafted in a sustainable and soft, Cotton-Lyocell-mix, press button shoulder finish and a fluid easy-wear style for a lifestyle in movement.

Softly powerful t-shirt shapes, created with luxurious yet sustainable fabrics and super-fine knits with built-in flex and adaptability naturally empower the wearer. Whilst trousers and denim, including the Wide-leg Sculptured Denim Trouser and Double Pleated Tailored Trouser present signature STEL shapes, with a focus on creating the perfect balance between volume and length, replete with knee-pleats and waistband adjustability to self-tailor the perfect fit.

Andersen’s heritage as a Menswear designer, manifests in a curated edit of coats and jackets. Precise tailoring, premium fabrics and technical finishes come together in this curated edit of versatile forever style staples, replete with unique details including cropped and layered styles and adjustable ties. The Split-Length Denim Jacket showcases a modern sculptural shape complete with elongated back and open side-seams, complemented with the relaxed Glossy Trench Coat, crafted in a glossy yet technical water repellent material for a fluid fit and fresh easy wear wardrobe additions.

Accessories are centred around intuitive powerful design for a fresh classic-cool blend.  

Media enquiries:

Sarah Johnson: sarah@dlx.co

Livia Thompson: livia@dlx.co

Creative Team Credits:

Creative Director: Astrid Andersen

Styling: A$AP Nast

Movement Director: Toniah Pedersen

Hair: Yumi Nakada Dingle

Make-up: Rikke Dengsø

Sound Director: Ciesay

Jewellery: O’Thongthai

Footwear: Converse

Production: Tiagi

Communications: DLX

With Special Thanks To STELs Friends, Family and Team.

Wearability and feeling at ease in every piece are the stronghold premises of the brand, predicated on a philosophy and energy of the real everyday.

The intuitive design and exacting proportions create fresh and softly powerful shapes, with built-in flex and adaptability, to naturally empower the wearer - STEL articulates a life in movement and an ideology that there is always more of the world, and of yourself, to explore.The design signature of STEL represents a continuity of Astrid Andersen’s original namesake label, connecting precise tailoring, luxurious fabrics, and innovative construction with enduring odes to creative influences including design, art, and architecture, fused with Andersen’s Scandinavian heritage, landscape and lifestyle.